About Me

With a diverse background in finance, trading, and marketing, I (believe 😅) I’m currently navigating the transition from traditional banking and Web 2 to the exciting realms of DeFi and Web 3.

My experience since 2007 spans multiple industries, banking, robo-advisory, business journalism, education, news, crypto and blockchain, and marketing. It’s been a constant learning and evolving journey which has taken me across countries including India, Malaysia, the UAE, Sweden, Romania, Czechia and more. It’s been fun.

I’ve been following the crypto markets since 2017 and the interest in the space has only grown since. IThrough this blog, I aim to

share my own knowledge
my investment ideas and the ones I get into in the future
provide basic knowledge of this field
teach you some fundamental and technical analysis along the way
share interesting links and learnings

The aim here is to learn and make informed decisions. Not to ape into what the crowd’s doing. Ultimately it’s a financial asset and can go either way. But I do believe crypto ought to be a part of your investment portfolio. Invest an amount you’re willing to lose.

Just remember. Anyone can learn about cryptocurrencies. It doesn’t need to be so complicated.

Regards
Fareem

Connect with me on LinkedIn here

✨Portfolio Highlights

A look at my contributions across projects!🚀

Trezor
Prague, Czechia

Domain: Hardware Wallets

Working in the capacity of Content Manager
Managed content around the recently launched products
Content includes newsletters, landing page, blog, paid ads, social media and so on
Other responsibilities: Voiceovers, social media management, leaflet content, etc.

ZoidPay
Bucharest, Romania

Domain: Web3

Worked in the capacity of CMO
Managed a team of Marketing Managers, Interns and more
Built a brand voice and communication strategy
Scaled social media accounts
Grew the community by working alongside Moderators and Ambassadors
Successfully crafted a marketing plan for the NFT collection of Zoidsters, which sold out in a matter of minutes
Implemented marketing plans for the Browser Extension
Worked directly in engaging influencers including Data Dash
Crafted pre and post-listing marketing strategies on exchanges including xExchange, Kucoin, MEXC
Oversaw Business Development department too, while forging partnerships across L1 and L2 projects.

Newsvoice
Stockholm, Sweden

Domain: News

Oversaw all content & marketing responsibilities around the app
Managed a team of five journalists, and over 250 active volunteers to the app
Scaled the app usage to over 100,000 MAU
Researched and undertook influencer marketing to achieve an average Cost per Install of $0.43 against industry averages of $2-$4

Staking Rewards
Sankt Gallen, Switzerland

Domain: Web3

Worked in the capacity of a freelance content writer
Sample 1
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Also, handled the video/ podcast creation, editing, and promotion for Staking Insider, a weekly discussion with industry leaders
Social media management (Twitter, LinkedIn)